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When I'm walking in the city or reading a magazine, I don't pay much attention to the advertisements I see. But they nonetheless slyly work their way into my consciousness, which is exactly what the advertisers want. I see the ads from this oil company or that financial institute and their "altruistic" projects to protect the environment or help developing countries, for example. The problem is that I am seeing only one small part of a much bigger picture.

That's one reason why I enjoy working with the folks at the Berne Declaration for their annual Public Eye Awards that take place in Davos, Switzerland, on Opening Day of the World Economic Forum (WEF). The awards remind us that corporate advertising shows us only the side of the corporation that it wants us to see, many times hiding activities that help it maximize profits, with the often unfortunate (although apparently acceptable to the corporation) side effects of human rights violations or environmental destruction.

My involvement is translating documents from German to English, and helping out with computer support during the awards ceremony. Here's the beginning of the (translated) press release:

On Opening Day of the World Economic Forum (WEF), the Berne Declaration and Greenpeace will present the Public Eye Awards 2010 in Davos. Screen star Julia Jentsch will moderate the WEF-critical event on January 27th, joined by keynote speakers Joseph E. Stiglitz, Nobel Laureate in Economics, and Jürgen Trittin, former German Environment Minister and current parliamentary leader of The Greens. Six corporations are once again nominated for the (in)famous awards, including Arcelor Mittal, Roche, the Royal Bank of Canada and the IOC. Online voting for the People's Award is possible at www.publiceye.ch, and for the first time a Greenwash Award will expose the most implausible social and eco labels.

Descriptions of all nominees are available on www.publiceye.ch, where you can also cast your vote for the People's Award until January 26. Tell your friends!

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From the Worldwatch Institute blog:

What would happen if a city banned outdoor advertising? The city of São Paulo did that back in 2006. Looking to see if the ban was still in effect today turned up this little video on the blog The Pop-Up City. Take a look to see how different São Paulo looks now that it isn’t blanketed by shells, golden arches, and other corporate logos.

When I was looking for a volunteer project in Latin America, I wanted to go with a grassroots organization instead of a larger and more institutionalized one. Deciding to concentrate on small organizations meant that it might be harder to find information about them and to find feedback from prior volunteers. This blog entry describes a small organization that deserves your attention if you found this entry by searching for something like "latin america volunteer."

The organization is called Asociación MAPU and most of its activities take place in or near Esquel, Argentina, in the province of Chubut, in northern Patagonia. It offers various volunteer projects on its Patagonia Volunteer Web site.

I found little independent information on the Web about MAPU, other than that it had won a UN award for virtual volunteering. So although I found no reports from prior volunteers, I decided to go for it. And I have no regrets.

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Change Everything

12 Nov 2008

Well... change almost everything.

This site has been offline for a while due to technical problems, and I have used the opportunity to make some significant changes. The site is now built on a real Open Source Content Management System (CMS), i.e. Drupal. The domain name has changed, from ".com" to ".org." While this may seem like a superficial change, I as a person will never be "for profit," instead aiming my interests at the non-profit world, therefore the domain name change seemed appropriate. (However it could be argued that a ".name" domain would have been more appropriate still.) With the new CMS comes a new template and therefore a new graphic design. The "excerpts from elsewhere" are also gone for the moment, but something similar will return in its place.

About the only things that haven't changed are the existing blog entries and the picture of Mexican bracelets at the top of the page, which I could not bear to part with.

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A recent article in the Swiss Beobachter magazine called The Auto of the Future (in German) reviewed four examples of research in Switzerland to make lighter and more fuel-efficient autos. It's an example of technologists concentrating on one isolated problem (how to propel cars more efficiently) instead of taking the longer view (how does the steadily growing number of automobiles affect our quality of life). I wrote the following Letter to the Editor in response:

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